Going beyond the face value benefits of Cloud Computing: Part Two

Cloud Computing: Performance and Perception

Cloud computing doesn’t just change how ICT teams work, it changes the entire organisation. The benefits of cloud computing extend far beyond developers and system admins. It goes deep into the behaviour of organisations – influencing culture, ways of working, performance and perception. These are the hidden benefits of cloud computing that are the true drivers of change.

These benefits are often not thought of or used as a compelling argument when the case for cloud is on the table. But why is that? Why do we so readily focus on things like cost stabilisation and scalability but often overlook the bigger picture of organisational behavioural change? We at Strategic Reform believe that cloud computing is more than just reportable gains, it’s the change in thinking in the organisation that shifts businesses away from always playing catch up and just keeping the lights on to becoming an industry leader at the forefront of innovative technology use.

Technology underpins all areas of organisations. Technology is the very foundation that supports the fabric of a business, it’s what systems and workflows are built upon. With such a broad reach, it’s no wonder why something like cloud computing would have such a large effect on organisations.

We’ve identified four major ‘hidden’ benefits of cloud computing that are all underpinned in organisational behaviour. We’ve already explored ways of working and culture in our last blog post. Let’s explore performance and perception in more detail below.


The new tools and technology available to staff not only affects culture, it affects performance as well.

Cloud computing provides businesses with a speed, agility and performance that they have most likely not experienced before. The performance of systems, staff and the overall business is changed with cloud computing, all for the better.

It’s all about a flow on effect. More efficient technology leads to more efficient systems which leads to more efficient staff who ultimately boost the overall performance of the organisation. Cloud computing removes the blockers of traditional IT, allow your staff to greater optimise their time. Time that was typically spent waiting for documents to become available, tools to catch up or workflows to finish processing is now freed up to focus on tasks that are of greater value to the organisation.

If your tools and technology are high performers, then that enables your staff and business to be high performers as well.

Public perception

We’ve spent a lot of time focusing on the staff of organisations. Don’t get us wrong, it’s the staff that make the business operate. However, people often don’t stop to consider the impact that cloud computing also has on customers. Customers simply consume the services you provide, it shouldn’t matter to them what platform your IT systems are hosted on, right? Sure, that’s one way of thinking but it’s not going to help you leverage the benefits cloud computing can provide your business.

Public perception is a critical success factor to many organisations. Customers expect services to be fast, secure, efficient and always available. If your services are limited by outdated software and hardware especially those that result in outages, lags in performance and are not secure, then the public’s perception of your organisation will be mediocre at best.

Wouldn’t you want to be known as an industry leader? One that uses the latest technology to produce services that are fast, modern, highly available and secure? One that boosts public confidence in them because they are never seen to be playing catch up, they are always at the forefront of innovative technology use?

This is one benefit of cloud computing that tends to be overlooked the most. Gaining the trust and confidence of the public by means of embracing the latest technology is crucial. Not only does broaden your market reach, it also has the additional benefit of attracting new talent to your organisation. New talent who are excited by new technology and modern ways of working and who, let’s be honest here, most likely wouldn’t consider applying to an organisation that they deemed outdated and behind the times.

Want to know more?

Get in touch with the team here at Strategic Reform.

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