Who really knows you online?

These days there are so many ways to communicate. Yet how do we know who is really talking for us? Online spambots are generating ever new and more annoying ways to present our digital presence to other people, often without us ever realising that we are being targeted.

Identity theft is a real threat that we have had drilled into us over the years. It doesn’t take much for someone to steal your wallet. When you think about all the personal information that we keep in our wallet; driver’s licence, Medicare card, credit card, we all know that we need to protect our real-life identity… you do know where your wallet is, right?

How can you maintain that same level of protection online? ­

Cookies, ClickAds and Malware are prevalent on the internet and the quickest way to lose your online identify is to access unknown sites. Much of the advertising that is on the web is designed to collect personal information about you, without your knowledge, which then changes the advertising that you get the next time you go online.

For instance, I was recently looking to buy a house with a pool. Without my involvement, the advertising on my Facebook page changed to be for pool cleaning companies…

There are some simple steps that you can take to reduce your exposure:

  • When you see an interesting advert on the screen for the new miracle life changing thing, instead of clicking on the flashing link, open a browser and type in the address.
  • If you want to sign up for the latest shopping offers, use your home email address not your work email address.
  • If you travel and want to use public WiFi hotspots, consider using a Virtual Private Network (like Private Internet Access) before you connect to your banking site.
  • It is rare that the Nigerian prince will actually pay you, so be mindful of unsolicited emails and maintain current and active anti-malware software.

Stay Smart Online, a product of the Australian Government, provides simple, easy to understand advice on how to protect yourself online, as well as up-to-date information on the latest online threats and how to respond. Strategic Reform is proud to be a partner of Stay Smart Online – for more information, please visit: https://www.staysmartonline.gov.au/

However, to be confident in your online presence, takes experience to develop good governance and successful cultural awareness.

To assist you in becoming more confident in your online safety; Strategic Reform have the knowledge and expertise to guide your business effectively and can assist you in promoting a safe, aware work environment.

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